{"id":107649,"date":"2026-02-17T12:31:41","date_gmt":"2026-02-17T11:31:41","guid":{"rendered":"https:\/\/linen.eu\/about-us\/"},"modified":"2026-04-10T16:07:13","modified_gmt":"2026-04-10T14:07:13","slug":"about-us","status":"publish","type":"page","link":"https:\/\/linen.eu\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Linen Lounge: What We Stand For<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Genuine Fabric<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are Linen Lounge \u2013 the specialist retailer for European linen. Bed linen, table linen, and home textiles from the continent’s most traditional weaving mills. Since 1996. Hand-selected. Made to order. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CURATED<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exclusively fabrics from Europe’s best traditional weaving mills. Every manufacturer is close to our hearts. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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EXPERT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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30 years in the specialist linen trade. We know every loom, every fiber quality, every manufacturer. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PERSONAL<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Individual advice and support \u2013 we answer before you even have to ask.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Blue\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE PEOPLE BEHIND THE FABRIC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A small team with a great passion for genuine craftsmanship. Each individual brings experience, diligence, and personal commitment \u2013 so you receive the care you deserve. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Armin Frohmann<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MANAGING DIRECTOR \u00b7 FOUNDER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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30 years in the linen trade, career in corporate communications, historian. Author of “The Spirit of Linen”. He knows every weaving mill, every fiber quality, every loom. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Learn more \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Black-and-white\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anett<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACCOUNTING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Anett ensures the numbers are right\u2014precise, reliable, and with the attention to detail that fine linen deserves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mila<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CUSTOMER SERVICE & SHIPPING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mila is your first point of contact\u2014from consultation to carefully packaged parcel. Personal, attentive, reliable. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lukas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TECHNOLOGY & MARKETING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lukas keeps the shop running, ensures you experience the fabrics digitally as they deserve\u2014and that you find us without having to search long.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Noel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SALES & PARTNERSHIPS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Noel manages our sales partners and affiliates. He opens new paths so that European linen reaches the people who appreciate it. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Yasemin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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STYLE & PHOTOGRAPHY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Yasemin gives the fabrics a face. Her visual language shows what words alone cannot capture: the texture, the drape, the character of linen. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SINCE 1996<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Evolution of Linen Lounge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It all began in 1996 with dish towels and hand towels from the Frankfurt region. In the villages and small towns of Taunus, Rh\u00f6n, Schlitzerland, Wetterau, and Vogelsberg, what is now rarely found still existed: genuine linen weaving mills that have cultivated their craft for generations. What started as regional trade grew over the years into a European selection. <\/p>

In 2006, weaving mills from outside the region joined for the first time: Leitner Leinen from Austria, Hoffmann from Upper Lusatia, Schlitzer Leinen from Hesse. Four years later, Libeco from Belgium and other manufacturers from our neighboring countries followed. The assortment became more international, but the quality remained: We only sell from weaving mills whose workshops we have visited, whose people we have met, whose fabrics we have held in our hands. <\/p>

In 2011, we opened a pop-up store next to Frankfurt’s Kleinmarkthalle; a few months later, the first brick-and-mortar store followed in the Sandhofpassage on Liebfrauenberg \u2013 right in the heart of Frankfurt. At the same time, we began to report on our weaving mills and their extraordinary fabrics in a blog. <\/p>

In 2016, we founded Linen UG and restructured the company. What began as passionate trade became a professional specialist retailer for European linen. When Corona brought an abrupt end to the retail store in 2020, the digital channel had long been the main pillar. <\/p>

In 2025, “The Spirit of Linen” will be published \u2013 a book that tells the story of this unique fabric. In 2026, we will begin to make the best of European linen accessible to the world beyond the seas. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1996<\/div>\n
Beginning of linen trade from the Frankfurt region: hand towels and dish towels from regional weaving mills.<\/div>\n <\/div>\n <\/div>\n\n
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2002<\/div>\n
The assortment grows: tablecloths, table runners, napkins, and placemats are added.<\/div>\n <\/div>\n <\/div>\n\n
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2006<\/div>\n
First weaving mills outside the region: Leitner Leinen, Hoffmann, Schlitzer Leinen.<\/div>\n <\/div>\n <\/div>\n\n
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2010<\/div>\n
European expansion: Libeco and The Alfred Collection from Belgium, True Stuff from Denmark.<\/div>\n <\/div>\n <\/div>\n\n
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2011<\/div>\n
Opening of a pop-up store next to Frankfurt's Kleinmarkthalle.<\/div>\n <\/div>\n <\/div>\n\n
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2012<\/div>\n
First brick-and-mortar store in the Sandhofpassage on Liebfrauenberg, Frankfurt. Blog launched. <\/div>\n <\/div>\n <\/div>\n\n
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2014<\/div>\n
Launch of online trade: For the first time, fabrics are offered digitally.<\/div>\n <\/div>\n <\/div>\n\n
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2016<\/div>\n
Founding of Linen UG. Armin Frohmann takes over management. <\/div>\n <\/div>\n <\/div>\n\n
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2018<\/div>\n
Peter Reed, Vieb\u00f6ck, and Geniksa enrich the assortment.<\/div>\n <\/div>\n <\/div>\n\n
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2020<\/div>\n
Corona ends the brick-and-mortar business. Expansion to Austria and Switzerland. <\/div>\n <\/div>\n <\/div>\n\n
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2022<\/div>\n
The complete assortment is available online. Ranked #1 on Google for \"linen bedding\". <\/div>\n <\/div>\n <\/div>\n\n
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2024<\/div>\n
Complete overhaul of the online shop \u2013 digital general renovation.<\/div>\n <\/div>\n <\/div>\n\n
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2025<\/div>\n
Publication of \"The Spirit of Linen\" by Armin Frohmann.<\/div>\n <\/div>\n <\/div>\n\n
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2026<\/div>\n
Internationalization: The Linen Lounge brings top European products to customers worldwide.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n