MANAGEMENT
The Person Behind the Fabric
Armin Frohmann combines what is rarely found in one person: many years in the specialist linen trade, a career in communications for major industrial companies and consultancies—plus the academic precision of a historian. He still teaches today, showing tomorrow’s leaders how to navigate intercultural contexts.
At The Linen Lounge, all of this comes together. Knowledge of the weaving mills, their machines, and their people. An understanding of what makes a good fabric—and what makes a good story. And the conviction that the two cannot be separated.
In 2025, he published “The Spirit of Linen”—a book about humanity’s oldest cultural fabric, its origins, its manufactories, and the question of why a fabric that improves with age fits our times so well.
Armin leads the strategic development of The Linen Lounge, maintains relationships with European partner weaving mills, and is the first point of contact for all questions regarding the material.
The Spirit of Linen
2025 · Armin Frohmann
A book about humanity’s oldest cultural fabric, its origins, its manufactories, and the question of why a fabric that improves with age fits our times so well.
THE TEAM
Your Contacts
Behind The Linen Lounge is a small, experienced team that takes care of your needs with passion. Each brings their own strength—so you receive exactly the attention you deserve.
Anett
ACCOUNTING
Anett ensures the numbers are right—precise, reliable, and with the attention to detail that fine linen deserves.
Mila
CUSTOMER SERVICE & SHIPPING
Mila is your first point of contact—from consultation to carefully packaged parcel. Personal, attentive, reliable.
Lukas
TECHNOLOGY & MARKETING
Lukas keeps the shop running, ensures you experience the fabrics digitally as they deserve—and that you find us without having to search long.
Noel
SALES & PARTNERSHIPS
Noel manages our sales partners and affiliates. He opens new paths so that European linen reaches the people who appreciate it.
Yasemin
STYLING & PHOTOGRAPHY
Yasemin gives the fabrics a face. Her visual language shows what words alone cannot capture: the texture, the drape, the character of linen.
