What We Stand For
ABOUT THE LINEN LOUNGE
The Genuine Fabric
We are Linen Lounge – the specialist retailer for European linen. Bed linen, table linen, and home textiles from the continent’s most traditional weaving mills. Since 1996. Hand-selected. Made to order.
Exclusively fabrics from Europe’s best traditional weaving mills. Every manufacturer is close to our hearts.
30 years in the specialist linen trade. We know every loom, every fiber quality, every manufacturer.
Individual advice and support – we answer before you even have to ask.
THE PEOPLE BEHIND THE FABRIC
Our Team
A small team with a great passion for genuine craftsmanship. Each individual brings experience, diligence, and personal commitment – so you receive the care you deserve.
Armin Frohmann
MANAGING DIRECTOR · FOUNDER
30 years in the linen trade, career in corporate communications, historian. Author of “The Spirit of Linen”. He knows every weaving mill, every fiber quality, every loom.
Anett
ACCOUNTING
Mila
CUSTOMER SERVICE & SHIPPING
Lukas
TECHNOLOGY & MARKETING
Noel
SALES & PARTNERSHIPS
Yasemin
STYLE & PHOTOGRAPHY
SINCE 1996
The Evolution of Linen Lounge
It all began in 1996 with dish towels and hand towels from the Frankfurt region. In the villages and small towns of Taunus, Rhön, Schlitzerland, Wetterau, and Vogelsberg, what is now rarely found still existed: genuine linen weaving mills that have cultivated their craft for generations. What started as regional trade grew over the years into a European selection.
In 2006, weaving mills from outside the region joined for the first time: Leitner Leinen from Austria, Hoffmann from Upper Lusatia, Schlitzer Leinen from Hesse. Four years later, Libeco from Belgium and other manufacturers from our neighboring countries followed. The assortment became more international, but the quality remained: We only sell from weaving mills whose workshops we have visited, whose people we have met, whose fabrics we have held in our hands.
In 2011, we opened a pop-up store next to Frankfurt’s Kleinmarkthalle; a few months later, the first brick-and-mortar store followed in the Sandhofpassage on Liebfrauenberg – right in the heart of Frankfurt. At the same time, we began to report on our weaving mills and their extraordinary fabrics in a blog.
In 2016, we founded Linen UG and restructured the company. What began as passionate trade became a professional specialist retailer for European linen. When Corona brought an abrupt end to the retail store in 2020, the digital channel had long been the main pillar.
In 2025, “The Spirit of Linen” will be published – a book that tells the story of this unique fabric. In 2026, we will begin to make the best of European linen accessible to the world beyond the seas.
Weaveries
Manufactories
CUSTOMER REVIEWS
What Our Customers Say
★ ★ ★ ★ ★
“Expert advice and premium quality”
After clicking through various online shops, I landed on linen.eu and not only found the bedding I was looking for but also received first-class advice. My email inquiry regarding the differences between pure linen and half-linen was answered thoroughly and understandably.
Andreas Roth, Germany
★ ★ ★ ★ ★
"Second purchase – still thrilled"
This is already my second order with The Linen Lounge. After the first set of bedding, which has served us faithfully for two years, we have now reordered for the guest room. The quality is once again outstanding. Here, nothing is promised that cannot be delivered.
Peter Hofmann, Austria
★ ★ ★ ★ ★
"Perfect wedding gift"
I was looking for a special wedding gift and stumbled upon linen.eu. The email consultation was excellent. The bridal couple was absolutely delighted with the quality and elegance. Even months later, I still receive feedback on how wonderful the linen feels.
Nina Becker, Switzerland
Genuine Craftsmanship
Crafted by people who have learned their trade over generations.
Sustainability
Material, production, people – genuine sustainability. Fabrics traceable to the Atlantic coast.
Durable
Linen bedding can be washed at low temperatures and becomes softer with each wash.
Breathable
Linen bedding keeps you pleasantly cool in summer and cozy warm in winter. Bedding for all seasons.
Testimonials
What Others Say About Us
“A great old manufactory – brought to market in new ways. A fascinating idea that, in our opinion, only knows winners.”
Our Philosophy
The Genuine Fabric
We do not carry anonymous trade goods. Every piece that leaves our house comes from a weaving mill we know. Whose machines we have seen. Whose people we can call by name. What we sell is verifiable: origin, material, processing. No marketing promises, but facts woven into the fabric.
From Table to Feast
We believe that good materials can transform everyday life. A linen cloth on the table turns dinner into a feast. A linen blanket changes how you sleep. Linen breaks through the routines of the mundane – not through effort, but through a different quality of touch, sight, experience.
We Know Every Loom
Our partners are Europe’s great traditional weaving mills: Leitner Leinen from Austria, Libeco from Flanders, Hoffmann from Upper Lusatia, Vieböck from Mühlviertel, Schlitzer Leinen from Hesse, Geniksa from the Baltics. Each of these manufacturers has its own history, its own signature, its own mastery.
Better with Every Year
In Europe’s best weaving mills, old looms stand alongside state-of-the-art technology. Some machines are a hundred years old and still weave the finest linen because no one has invented anything better since. The knowledge of the old masters flows into new forms. Linen does not age. It gets better.
ASSORTMENT
What You Will Find With Us
We want to give you access to this linen – to bed linen, table linen, and home textiles, into which centuries of experience are woven. Crafted by manufacturers who know what they are doing and who take the time to do it right.
What you find with us is genuine. Genuine European linen, grown in the coastal belt between the Atlantic and the Baltic Sea, processed by the continent’s best weaving mills, made for a life that lasts longer than one season.
