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The Alfred Collection reflects Marie Mees and Cathèrine Biasino’s unwavering determination to create a timelessly elegant collection of highly exceptional household linen, clearly influenced by their understanding of materials and their passion for fabrics. After many successful years with leading brands in the textile and carpet industry, the decision to develop their own collection was an obvious one. By developing products of the highest quality, they aim to fill a gap in the market. Their stated goal is to create products where the same attention is paid to design as to technically perfect production. For Marie Mees and Cathèrine Biasino, design and execution are inextricably linked. And it is precisely this principle of devoting equal attention to every step in the process that makes it possible to create a unique product.
It is precisely in this introduction of sophisticated elements, which are barely noticeable at first glance, that we find the key to understanding why the linen bed linen, fine linen tablecloths and other products by Marie Mees and Cathèrine Biasino are so appealing and fascinating. If you take a closer look at the collection, you will quickly find yourself in a world that pays intense attention to every detail. The obsession with detail is often seen as a kind of complement to the big picture, but in fact it is in the details that we find the essence of what we do not notice at first glance. In a world of superficial images, the care and attention that lie in the details but make up the whole are difficult for many to recognise. It is rare for a designer and manufacturer to devote such meticulous attention to barely perceptible details.
The essence, the soul of the Alfred Connection collection is quality and durability. Discerning consumers have long recognised that it is wiser to have fewer things than to compromise on quality – whether it be linen bed linen, linen tablecloths, linen clothing or other products. For these thoughtful consumers, products that are backed by people who are masters of their craft and who put their heart and soul into their work take on a completely different, human value.
This is a collection that essentially seeks beauty. This is expressed in an unobtrusive, almost invisible perfection, in which everything has its place and is harmonious. Whether it is the arrangement of the elements, the proportions or the décor and design – in the Alfred Collection, it is a unique, unmistakable unity. With the Alfred Collection, these two women have created an experience that goes far beyond the purely visual. An important element in this is the creation and control of the entire process of development – from the creation of the design, the selection of fabrics and the manufacture of the products to the finish and meticulous quality control. Each link in this chain is of equal importance and receives the same attention and is pursued with the same energy. The result is timelessly beautiful and almost timelessly durable products.
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