Privacy Policy
1. General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.
Data Collection on this Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the Responsible Party” in this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, by you providing it to us. This may include, for example, data you enter into a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. Customer data may also be used for marketing purposes.
What rights do you have regarding your data?
You have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have a right to lodge a complaint with the competent supervisory authority.
For this and other questions on the subject of data protection, you can contact us at any time.
Analysis Tools and Third-Party Tools
When visiting this website, your surfing behavior can be statistically evaluated. This is primarily done with so-called analysis programs.
Detailed information on these analysis programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
All-Inkl
The provider is ALL-INKL.COM – Neue Medien Münnich, Inh. René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter All-Inkl). Details can be found in All-Inkl’s privacy policy: https://all-inkl.com/datenschutzinformationen/.
The use of All-Inkl is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Processor Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this party processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
3. General Information and Mandatory Disclosures
Privacy Policy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the Internet (e.g., communication by e-mail) can have security vulnerabilities. Complete protection of data from access by third parties is not possible.
Information on the Responsible Party
The responsible party for data processing on this website is:
Linen UG
Montgolfierallee 16
60486 Frankfurt am Main
Phone: +49 (0)69 90738860
E-Mail: contact@linen.eu
The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).
Storage Period
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.
General Information on the Legal Basis for Data Processing on this Website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data according to Art. 9 para. 1 GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your terminal device (e.g., via device fingerprinting), data processing also takes place on the basis of § 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary for the fulfillment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also take place on the basis of our legitimate interest according to Art. 6 para. 1 lit. f GDPR. Information on the respective legal bases applicable in individual cases is provided in the following paragraphs of this privacy policy.
Information on Data Transfer to Third Countries Not Secure under Data Protection Law and Transfer to US Companies Not DPF Certified
Among other things, we use tools from companies based in third countries not secure under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We point out that in third countries not secure under data protection law, a level of data protection comparable to that in the EU cannot be guaranteed.
We point out that the USA generally has a level of data protection comparable to that of the EU as a safe third country. A data transfer to the USA is therefore permissible if the recipient has a certification under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including the data recipients, can be found in this privacy policy.
Recipients of Personal Data
In the course of our business activities, we work with various external bodies. In some cases, this also requires the transfer of personal data to these external bodies. We only pass on personal data to external bodies if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest according to Art. 6 para. 1 lit. f GDPR in the transfer, or if another legal basis permits the data transfer. When using processors, we only pass on personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
Information, Correction, and Deletion
Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipient, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. For this and further questions on the subject of personal data, you can contact us at any time.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. For this, you can contact us at any time. The right to restriction of processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted Payment Transactions on this Website
If, after concluding a paid contract, there is an obligation to transmit your payment data (e.g., account number for direct debit) to us, this data is required for payment processing.
Payment transactions via common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Objection to Advertising E-mails
The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example by spam e-mails.
4. Data Collection on this Website
Cookies
Our website uses so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or an automatic deletion by your web browser occurs.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are necessary for carrying out the electronic communication process, for providing certain functions you desire (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
You can find out which cookies and services are used on this website in this privacy policy.
Consent with Usercentrics
This website uses Usercentrics’ consent technology to obtain your consent for the storage of certain cookies on your device or for the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).
When you enter our website, the following personal data is transferred to Usercentrics:
- Your consent(s) or the revocation of your consent(s)
- Your IP address
- Information about your browser
- Information about your device
- Time of your visit to the website
- Geolocation
Furthermore, Usercentrics stores a cookie in your browser to be able to assign the given consents or their revocation to you. The data collected in this way is stored until you request its deletion, you delete the Usercentrics cookie yourself, or the purpose for data storage ceases to apply. Mandatory legal retention periods remain unaffected.
The Usercentrics banner on this website was configured with the help of eRecht24. You can recognize this by the eRecht24 logo appearing in the banner. To display the eRecht24 logo in the banner, a connection to the eRecht24 image server is established. The IP address is also transmitted, but it is only stored in anonymized form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.
The use of Usercentrics is for the purpose of obtaining the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, server log files must be recorded.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and for the event of follow-up questions. We will not pass on this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, insofar as your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Inquiry by E-mail, Telephone, or Fax
If you contact us by e-mail, telephone, or fax, your inquiry, including all personal data resulting therefrom (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, insofar as your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.
The data you send us via contact inquiries will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp does gain access to metadata generated during the communication process (e.g., sender, recipient, and time). We also point out that, according to its own statement, WhatsApp shares its users’ personal data with its parent company Meta, based in the USA. Further details on data processing can be found in WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.
The use of WhatsApp is based on our legitimate interest in the fastest and most effective communication possible with customers, prospective customers, and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.
The communication content exchanged between you and us on WhatsApp will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt00000011sfnAAA&status=Active
We use WhatsApp in the “WhatsApp Business” version.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.
We have configured our WhatsApp accounts so that there is no automatic data synchronization with the address book on the smartphones in use.
We have concluded a data processing agreement (DPA) with the above-mentioned provider.
Registration on this Website
You can register on this website to use additional functions on the site. We use the data entered for this purpose only for the use of the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
For important changes, such as in the scope of the offer or technically necessary changes, we use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration takes place for the purpose of implementing the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).
The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Legal retention periods remain unaffected.
Comment Function on this Website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address, and, if you do not post anonymously, the username you chose will be stored.
Storage Period of Comments
The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).
Legal Basis
The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke consent you have given at any time. An informal notification by e-mail to us is sufficient for this. The legality of the data processing operations already carried out remains unaffected by the revocation.
5. Analysis Tools and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which can also be transmitted to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of stay, operating systems used, and user origin. This data is aggregated into a user ID and assigned to the respective device of the website visitor.
Furthermore, with Google Analytics, we can, among other things, record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
IP Anonymization
Google Analytics IP anonymization is activated. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalized advertising. If you have a Google account, the visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.
Processor Agreement
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics E-commerce Measurement
This website uses the “E-commerce measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product are collected. This data can be aggregated by Google under a transaction ID, which is assigned to the respective user or their device.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google AdSense (non-personalized)
This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use Google AdSense in “non-personalized” mode. Unlike personalized mode, the advertisements are therefore not based on your previous user behavior, and no user profile is created for you. Instead, so-called “contextual information” is used when selecting ads. The selected advertisements are then based, for example, on your location, the content of the website you are on, or your current search terms. More about the differences between personalized and non-personalized targeting with Google AdSense can be found at: https://support.google.com/adsense/answer/9007336.
Please note that even when using Google AdSense in non-personalized mode, cookies or similar recognition technologies (e.g., device fingerprinting) may be used. According to Google, these are used to combat fraud and abuse.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
You can adjust your ad settings independently in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.
Further information on Google’s advertising technologies can be found here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads Remarketing
This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign individuals who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalized advertising messages, which have been adapted to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), can also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising via the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Audience Building with Customer Match
For audience building, we use, among other things, Google Ads Remarketing’s Customer Match. Here, we transmit certain customer data (e.g., email addresses) from our customer lists to Google. If the customers concerned are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
6. Newsletter
Newsletter Data
If you wish to subscribe to the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. Further data is not collected, or only on a voluntary basis. For the processing of the newsletter, we use newsletter service providers, which are described below.
CleverReach
This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter “CleverReach”). CleverReach is a service that can be used to organize and analyze newsletter dispatch. The data you enter for newsletter subscription (e.g., email address) is stored on CleverReach’s servers in Germany or Ireland.
Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. This can include analyzing how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g., purchase of a product on this website) has occurred after clicking the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
If you do not want analysis by CleverReach, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
The data you have provided to us for the purpose of newsletter subscription will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after unsubscribing. Data stored by us for other purposes remains unaffected by this.
After your removal from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.
Further details can be found in CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.
Processor Agreement
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
7. Plugins and Tools
Google Fonts (local hosting)
This site uses Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers takes place in this process.
Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Wordfence
We have integrated Wordfence on this website. The provider is Defiant Inc., Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter “Wordfence”).
Wordfence serves to protect our website from unauthorized access or malicious cyberattacks. For this purpose, our website establishes a permanent connection to Wordfence’s servers so that Wordfence can compare its databases with the accesses made on our website and, if necessary, block them.
The use of Wordfence is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective possible protection of its website against cyberattacks. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.wordfence.com/help/general-data-protection-regulation/.
Processor Agreement
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
8. E-commerce and Payment Providers
Processing of Customer and Contract Data
We collect, process, and use personal customer and contract data for the establishment, content design, and modification of our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.
The collected customer data will be deleted after the completion of the order or the termination of the business relationship and the expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.
Data Transfer upon Contract Conclusion for Online Shops, Merchants, and Shipping
If you order goods from us, we pass on your personal data to the transport company entrusted with delivery and to the payment service provider commissioned with payment processing. Only such data as the respective service provider requires to fulfill its task is disclosed. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given corresponding consent pursuant to Art. 6 para. 1 lit. a GDPR, we will transmit your email address to the transport company entrusted with delivery so that it can inform you by email about the shipping status of your order; you can revoke your consent at any time.
Payment Services
We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g., name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract fulfillment) and in the interest of the smoothest, most convenient, and secure payment process possible (Art. 6 para. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future.
We use the following payment services / payment service providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
Details can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Apple Pay
The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple’s privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.
Klarna
The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.
Details can be found in Klarna’s privacy policy at the following link: https://www.klarna.com/de/datenschutz/.
Sofortüberweisung (Instant Transfer)
The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”). With the “Sofortüberweisung” procedure, we receive a payment confirmation from Sofort GmbH in real-time and can immediately begin fulfilling our obligations. If you have chosen the “Sofortüberweisung” payment method, you transmit the PIN and a valid TAN to Sofort GmbH, with which it can log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you provided. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit limit of the overdraft facility, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment data you entered and data about your person are also transmitted to Sofort GmbH. The data about your person includes first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to unequivocally determine your identity and prevent fraud attempts. Details on payment with Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/.
Mollie
The provider of this payment service is Mollie B.V., Keizersgracht 126, 1015CW Amsterdam, Netherlands (hereinafter “Mollie”). With the help of Mollie, we can integrate various payment methods on our website. Details can be found in Mollie’s privacy policy: https://www.mollie.com/de/privacy.
giropay
The provider of this payment service is paydirekt GmbH, Stephanstraße 14 – 16, 60313 Frankfurt am Main (hereinafter “giropay”).
Details can be found in giropay’s privacy policy: https://www.paydirekt.de/agb/index.html.
American Express
The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter “American Express”).
American Express may transfer data to its parent company in the USA. Data transfer to the USA is based on Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-nl/company/legal/privacy-centre/european-implementing-principles/.
Further information can be found in American Express’s privacy policy: https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.
Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).
Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.
VISA
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, Great Britain (hereinafter “VISA”).
Great Britain is considered a safe third country under data protection law. This means that Great Britain has a level of data protection equivalent to that in the European Union.
VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.
Further information can be found in VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.