The Real Stuff

Linen Magazine

Linen Magazine is all about the real thing – linen from the finest European manufacturers.

There’s more to say about linen than can fit on a label.

And Linen Magazine does just that — through stories about craftsmanship, heritage and the quiet art of creating a fabric that gets better with age.

Latest Posts

A swing bed with a blanket and pillows on it.

Feng Shui in the bedroom

Daoism, also known as Taoism, originated in China around 2,400 years ago. Daoism, which incorporates much older teachings and beliefs of the Chinese people, is the fundamental philosophy in the world’s most populous country. Anyone who takes a closer look

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A person standing over a table with a bowl of food.

Darum knittert Leinen

‘Linen creases elegantly’ is a saying that was already popular at the turn of the century. But why? To get to the bottom of this statement, it is best to start from the very beginning, at the point where flax

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A woven basket filled with various freshly picked wild mushrooms lying in the grass. The mushrooms are different sizes and come in shades of brown, beige and orange.

A passion for mushrooms

Mushrooms can be a real passion True mushroom enthusiasts are already in the forest at sunrise. When I was young, I used to go mushroom picking with my grandfather in my native Weserbergland region. Even today, I still rely on

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A neatly made bed with purple and gray striped pillows—the stripes provide an elegant contrast—paired with a patterned purple bedspread, next to a small wooden side table with a candle in a modern, softly lit bedroom.

Gut or head person – the stripe shows it

The film shows it Is it striped lengthwise or crosswise? Scientists at MIT, the renowned Massachusetts Institute of Technology, discovered rather by chance that our choice of bed linen reveals something about our personality. People with a more emotional disposition

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A stack of pillows on a wooden floor.

Linen from the Baltic states

Linen from the Baltic States is a classic! Is it appropriate to talk about bed linen at a time like this? Our friends and colleagues from Lithuania, Latvia and Estonia say: yes! They say: now more than ever! Especially when

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A woman is holding a blanket over a bed.

The all-rounder deck thing

Some call it a plaid, others just a blanket. Either way, it’s a real all-rounder! Sometimes it’s hot in Germany in summer, not only during the day when the sun is shining, but also at night—then the temperatures plummet and

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A person lying in a bed with a white blanket.

Hot summer nights need a cooling effect

Cooling effect on hot summer nights HEFEL Cool is a range specially designed for hot summer nights, with a cooling effect! The classic HEFEL products are enhanced with a specially developed cooling function – and still keep you warm in

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A few boxes standing on a wooden floor.

Where the good stuff comes from: Baltic linen

Where the good stuff comes from: Baltic linen used to be something very special, a term like Meissen porcelain or Pilsner beer. Until the Great War, Baltic linen was synonymous with the highest quality and finest European design. Unfortunately, this

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Two women in white shirts lie on blankets in the grass, smiling at each other and looking at each other. One of them holds a flower through which the sunlight shines—a peaceful, cheerful outdoor scene in which “organic” is the new chic and seems completely natural.

“Organic” is the new chic

Where linen can still be linen. Cool in appearance, yet wonderfully soft and warm against the skin, Vieböck’s organic linen bedding from Austria is crafted in the Mühlviertel region of Upper Austria by one of the country’s oldest weaving mills.

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A bed with orange and yellow pillows and a black vase.

Uni fabrics – solely and exclusively

Uni fabrics—they stand alone, unique and singular. When you hear or read the word “uni” on its own, at least in Germany, you probably think of a university. However, in our language, it is actually derived from another word that

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A bed with a pile of pillows on top.

Sleep in velvet and silk

Is sleeping in velvet and silk particularly delightful? Our legends and stories suggest as much. According to legend, a Chinese emperor long ago imposed the death penalty on anyone who attempted to take silkworm cocoons out of the country. This

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From the magazine to your home

Discover the Linen Lounge

In our shop, you will find hand-picked linen products directly from European manufactories. From luxurious bed linen to elegant table linen – sleep and dine like royalty.

✓ Purveyors to royal courts
✓ Free shipping on orders over €150

The Linen Lounge. Anything but ordinary

Linen fascinates us. As the oldest cultivated plant used by humans to create fabrics, it possesses incomparable properties and is more versatile than any other material. Linen absorbs moisture and perspiration much faster than any other fabric—and releases it just as quickly. Linen is antibacterial and free of allergens. Due to the long-fiber structure of the flax from which it is spun, it also takes on color like no other fabric. The fact that linen today only plays a role for a few connoisseurs is due to one reason, like many other things: it was displaced by cheap, industrially manufactured cotton.

Discover our new collections here

As seen in

“A great old manufactory – brought to market in new ways. A fascinating idea that, in our opinion, only knows winners.”

The image shows the logo of the Frankfurter Allgemeine Zeitung with its name in bold, black script above the lettering Zeitung für Deutschland.

“We can all truly wish for a return of this genuine craftsmanship.”

The logo of Die Welt magazine

“Bed linen of a kind that actually no longer exists.”

The word "myself" is written in bold, red lowercase letters on a transparent background.

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Welcome back!

Register now

Before it begins

Some things we show first to those who know how to appreciate them.

  • Priority access to new collections.
  • Exclusive discounts.
  • Pre-order limited editions.
  • Insights into the work of our workshops
Newsletter Anmeldung