The Real Stuff

Linen Magazine

Linen Magazine is all about the real thing – linen from the finest European manufacturers.

There’s more to say about linen than can fit on a label.

And Linen Magazine does just that — through stories about craftsmanship, heritage and the quiet art of creating a fabric that gets better with age.

Latest Posts

A neatly made bed with purple and gray striped pillows—the stripes provide an elegant contrast—paired with a patterned purple bedspread, next to a small wooden side table with a candle in a modern, softly lit bedroom.

Gut or head person – the stripe shows it

The film shows it Is it striped lengthwise or crosswise? Scientists at MIT, the renowned Massachusetts Institute of Technology, discovered rather by chance that our choice of bed linen reveals something about our personality. People with a more emotional disposition

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A stack of pillows on a wooden floor.

Wäsche aus den baltischen Staaten

Linen from the Baltic States is a classic! Is it appropriate to discuss bedding in times like these? Our friends and colleagues from Lithuania, Latvia, and Estonia believe it is. They believe that now is precisely the time to do

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A woman is holding a blanket over a bed.

The all-rounder deck thing

Some call it a plaid, others just a blanket. Either way, it’s a real all-rounder! Sometimes it’s hot in Germany in summer, not only during the day when the sun is shining, but also at night—then the temperatures plummet and

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A person lying in a bed with a white blanket.

Hot summer nights need a cooling effect

Cooling effect on hot summer nights HEFEL Cool is a range specially designed for hot summer nights, with a cooling effect! The classic HEFEL products are enhanced with a specially developed cooling function – and still keep you warm in

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A few boxes standing on a wooden floor.

Where the good stuff comes from: Baltic linen

Where the good stuff comes from: Baltic linen used to be something very special, a term like Meissen porcelain or Pilsner beer. Until the Great War, Baltic linen was synonymous with the highest quality and finest European design. Unfortunately, this

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Two women in white shirts lie on blankets in the grass, smiling at each other and looking at each other. One of them holds a flower through which the sunlight shines—a peaceful, cheerful outdoor scene in which “organic” is the new chic and seems completely natural.

“Organic” is the new chic

Where linen can still be linen. Cool in appearance, yet wonderfully soft and warm against the skin, Vieböck’s organic linen bedding from Austria is crafted in the Mühlviertel region of Upper Austria by one of the country’s oldest weaving mills.

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A bed with orange and yellow pillows and a black vase.

Uni fabrics – solely and exclusively

Uni fabrics—they stand alone, unique and singular. When you hear or read the word “uni” on its own, at least in Germany, you probably think of a university. However, in our language, it is actually derived from another word that

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A bed with a pile of pillows on top.

Sleep in velvet and silk

Is sleeping in velvet and silk particularly delightful? Our legends and stories suggest as much. According to legend, a Chinese emperor long ago imposed the death penalty on anyone who attempted to take silkworm cocoons out of the country. This

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A stack of folded towels lying on a wooden table.

Linen is trendy—according to Myself!

Linen is in vogue—not only do we believe this, but the media is also increasingly focusing on this wonderful fabric. Only linen bedding made from genuine European linen has such great properties. The magazine Myself clearly recognizes this: The text

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Close-up of a white fabric with a visible cross pattern, showing a textured and slightly uneven surface. The threads form a subtle grid pattern on the fabric.

Schlossberg Summer Swing

Schlossberg Switzerland is launching a refreshing and exotic range of linen bedding with its 2017 summer collection, Schlossberg Summer Swing. The design, featuring versatile and exotic colors such as coral, fuchsia, magenta, emerald, and turquoise, invites you into a colorful

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Close-up of a white fabric with a visible cross pattern, showing a textured and slightly uneven surface. The threads form a subtle grid pattern on the fabric.

The 2017 Spring Collection by Christian Fischbacher

Christian Fischbacher’s spring 2017 collection is a modern interpretation of Art Deco. Christian Fischbacher’s spring 2017 collection entices with extraordinary designs. The designers demonstrate their style and creativity with the flagship model “Avantgardening,” as well as with the models “Selvados,”

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Two white pillows and a folded white comforter are stacked outdoors in front of a metal railing, with a clear blue sky in the background. The bedding has red tags and looks soft and plush.

Hefel Textil exemplifies sustainability

Hefel Textil is living awareness for natural sleep One thing is crucial for Hefel Bettwaren Textil: whether you are a manufacturer or a consumer, the responsible use of natural resources is becoming increasingly important. This is the only way to

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From the magazine to your home

Discover the Linen Lounge

In our shop, you will find hand-picked linen products directly from European manufactories. From luxurious bed linen to elegant table linen – sleep and dine like royalty.

✓ Purveyors to royal courts
✓ Free shipping on orders over €150

The Linen Lounge. Anything but ordinary

Linen fascinates us. As the oldest cultivated plant used by humans to create fabrics, it possesses incomparable properties and is more versatile than any other material. Linen absorbs moisture and perspiration much faster than any other fabric—and releases it just as quickly. Linen is antibacterial and free of allergens. Due to the long-fiber structure of the flax from which it is spun, it also takes on color like no other fabric. The fact that linen today only plays a role for a few connoisseurs is due to one reason, like many other things: it was displaced by cheap, industrially manufactured cotton.

Discover our new collections here

As seen in

“A great old manufactory – brought to market in new ways. A fascinating idea that, in our opinion, only knows winners.”

The image shows the logo of the Frankfurter Allgemeine Zeitung with its name in bold, black script above the lettering Zeitung für Deutschland.

“We can all truly wish for a return of this genuine craftsmanship.”

The logo of Die Welt magazine

“Bed linen of a kind that actually no longer exists.”

The word "myself" is written in bold, red lowercase letters on a transparent background.

Welcome back!

Register now

Before it begins

Some things we show first to those who know how to appreciate them.

First access to new collections. Pre-order limited editions. Behind the scenes of our manufactories.

Newsletter Anmeldung EN

Welcome back!

Register now

Before it begins

Some things we show first to those who know how to appreciate them.

First access to new collections. Pre-order limited editions. Behind the scenes of our manufactories.

Newsletter Anmeldung EN